Updated: 07:31 AEDT, 2 November 2024
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Jaguar has temporarily ceased selling new cars in the UK after killing off its last remaining combustion-engined model, the F-Pace.
As the manufacturer embarks on its ambitious new EV-only strategy, there will be an extended pause before the first new-generation Jaguar EV arrives 2026.
This leaves the Castle Bromwich brand without any new cars available to buy – a unique and somewhat questionable sales tactic – for over a year.
Jag's one-year hiatus: Once the F-Pace SUV ends production in 2025 there won't be a new Jaguar to buy until deliveries of the first new-era EV arrive in 2026
November marks the moment that sales of the Jaguar F-Pace SUV will cease in the UK.
After Jaguar announced in April 2023 that it was transforming into an electric-only brand, it was revealed that it would take at least a 12-month hiatus from the new car market.
The UK-made XE and XF saloons and F-Type sports car ceased production in June, with manufacturing of E-Pace and electric I-Pace in Graz, Austria, also wrapping up at the end of the summer.
Now the F-Pace is also bowing out.
Jaguar will not offer any new cars to the public and will only sell used models through its dealership network for the interim period.
Jaguar managing director Rawdon Glover confirmed earlier this summer that 'there will be a period where you will not be able to buy a Jaguar'
Why? Well Jaguar's decided to double down on going all-electric almost a decade before some brands, despite other manufacturers including Fiat, Ford, Renault and Porsche scaling back their electric plans due to low private demand.
Jaguar's managing director Rawdon Glover put the lack of EV sales down in part to how indistinguishable the EVs on offer are.
'If we look at it, it's quite a homogenous sector, and I suspect that might be part of the reason why the BEV sector stalled a little bit,' he said.
'Actually, what you want to do is make a car that actually challenges some of those conventions.'
He continued: 'We've chosen a value over volume game, which is why we've gone to the price points we've gone to.
'I wouldn't say the EV market development is irrelevant, but I think it's less relevant than perhaps it would be if I was in more of a commoditised volume segment.'
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