Ford has been navigating a tricky road in Europe. While the company remains a household name, its European operations haven’t been as profitable as it hoped, especially as the market shifts toward electric vehicles (EVs). Recently, Ford announced a significant investment of up to €4.4 billion in its German subsidiary, Ford-Werke GmbH.
This decision comes at a critical time, as Ford looks to stabilize its European business while fending off competition from low-cost Chinese EV makers. But why exactly is Ford making this move? And what does it mean for the future of the company in Europe? Let’s break it down into three key reasons: financial restructuring, increased competition, and a strategic shift in how Ford operates globally.
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