► Genesis opens in more European market
► Has been in UK, Germany and Switzerland already
► Now launching in four new countries
Genesis, the Korean luxury car brand that’s part of the Hyundai Group, has announced it is expanding into four new European countries.
France, Italy, Spain and the Netherlands will now be a home for Genesis, as it launches with an entirely electric line-up. The updated GV60, as well as the revised Electrified GV70 and Electrified G80 will all go on sale there.
The brand is also progressing with its high-performance Magma programme, having confirmed more details about its entry into World Endurance racing, led by former Renault F1 boss Cyril Abiteboul.
Genesis Europe MD, Xavier Martinet, calls the entry into the new markets ‘a pivotal moment’ for the brand, adding that it is he most significant market expansion since we launched in Europe in 2021 and is the start of our next phase of measured, strategic growth, and sporting brand direction.’
As well as going all electric and pushing more into motorsport, Genesis will also launch a range of high-performance Magma road cars starting with the GV60. We’ve also seen prototypes of a new GV90 SUV that follows on from the Neolun concept.
Jake has been an automotive journalist since 2015, joining CAR as Staff Writer in 2017. With a decade of car news and reviews writing under his belt, he became CAR's Deputy News Editor in 2020 and then News Editor in 2025. Jake's day-to-day role includes co-ordinating CAR's news content across its print, digital and social media channels. When he's not out interviewing an executive, driving a new car for review or on a photoshoot for a CAR feature, he's usually found geeking out on the latest video game, buying yet another pair of wildly-coloured trainers or figuring out where he can put another car-shaped Lego set in his already-full house.
By Jake Groves
CAR's news editor; gamer, trainer freak and serial Lego-ist
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