This is an Xpeng. Seriously.

► Meet the next-gen Xpeng P7
► Designed by Rafik Feral
► Lots of pictures, not much info

This is the Xpeng P7, the latest car in the Chinese brand’s plan for luxury sector domination. Penned by Rafik Ferrag – the Frenchman responsible for the less remarkable previous-generation car – the new P7 promises to move the game on in terms of style and specs.

‘The original P7 was a milestone for Xpeng and a turning point in China’s EV landscape,’ said Ferrag. ‘With this new generation, we set out to design a pure electric sports sedan that could amaze at every angle.’

The first P7 wasn’t just a car – it became part of my soul,’ added Ferrag.

Details are thin on the ground, but we do know the new P7 is a five-seater sports sedan, and one that develops Xpeng’s already neat and well-formed design language. Just look at these pictures compared to the current G6 or previous P7 for example, and you can see the direction the brand is headed.

Xpeng is keen to talk about the technical prowess of the P7, but isn’t too keen on giving actual details. To that end, all we know is that CEO He Xiaopeng describes the car as ‘a major upgrade for the brand’s next technological leap: one that blends AI-powered luxury, cutting-edge Xpeng Turing Smart Driving, and an immersive smart cockpit into a sleek and futuristic form.’

Breaking that jargon down suggests a bump to the brand’s AI-based autonomous tech, though much of it isn’t available in the UK. Alongside that, we’re also expecting an improvement to the brand’s smart cockpit tech – something the current-gen Xpeng G6 already scores well for. It’ll be interesting to see how Xpeng takes the tech up a notch whilst still being relatively accessible. 

Xpeng hasn’t revealed anything about a release date for the P7 yet, or if it’ll be coming to the UK at all. In a launch event earlier this year, Xpeng execs identified the G6 SUV and X9 luxury MPV as the two cars set to hit British roads.

We’ll update this article when we know more.

Curtis Moldrich is CAR magazine’s Digital Editor and has worked for the brand for the past five years. He’s responsible for online strategy, including CAR’s website, social media channels such as X (formerly Twitter) and Facebook, and helps on wider platform strategy as CAR magazine branches out on to Apple News+ and more.

By Curtis Moldrich

CAR's Digital Editor, F1 and sim-racing enthusiast. Partial to clever tech and sports bikes